Search Engine Optimisation

Search Engine Optimisation, SEO is a combination of techniques to improve the volume and quality of traffic to your web site from major search engines such as Google or Yahoo. There’s not much point having a website if nobody finds it.

Many of you might have heard of the word “keyword” being used when speaking or reading about SEO. An important exercise I always ask my clients, is to imagine that you are a potential customer, what search terms would you type into a search to find your product/service? This then would become the keyword that search engines would use to find your site. Search Engine Optimisation means designing a website in the best possible way to be attractive to Search Engine indexing spiders. Having incoming links to your website is yet another pre-requisite of success. Without links your website is an island, relying solely on someone typing in your website address. With links, from other websites, your website can become a metropolis with highways, railways, and airports leading prospective customers right to your home page. Recent statistics indicate that approximately 85% of traffic to websites originate from search engines.

Keywords, although important, are not the only factors that improve rankings. Writing great content is also an important way to achieve high SEO rankings. Enquire about our Copywriting Services to help you achieve great SEO results.

As more websites are created around the world, the chances of your site appearing near the top of a search results list becomes less likely, depending on how much competition you have on the Internet.

Spiders or robots (bots for short) are names given to the indexing programmes sent out to crawl the web by search engines. Eventually they should find all the web pages stored on all the servers connected to the internet, but there is an obvious benefit in telling them that you have published a site. Kimberley Web Design, designs pages that have all the relevant meta tags, thereby greatly assisting SEO. Another great way to get found is to list your website in all the free directories that are out there. Kimberley Web Design offers great advice on the best directories for your market. At Kimberley Web Design we understand the factors that contribute to good search engine results. We can ensure your website structure, content and linking strategy are right to get the rankings you need. Read our post on Google’s algorithm .. Hummingbird. Call Us to see how we can help you!