Search Engine Optimisation, SEO is a combination of techniques to improve the volume and quality of traffic to your web site from major search engines such as Google or Yahoo. There’s not much point having a website if nobody finds it.Many of you might have heard of the word “keyword” being used when speaking or reading about SEO. An important exercise I always ask my clients, is to imagine that you are a potential customer, what search terms would you type into a search to find your product/service? This then would become the keyword that search engines would use to find your site. Search Engine Optimisation means designing a website in the best possible way to be attractive to Search Engine indexing spiders. Having incoming links to your website is yet another pre-requisite of success. Without links your website is an island, relying solely on someone typing in your website address. With links, from other websites, your website can become a metropolis with highways, railways, and airports leading prospective customers right to your home page. Recent statistics indicate that approximately 85% of traffic to websites originate from search engines.