Like you probably do, many people search for products and services on the weekends and in the evening. They are busy people and very often this is the best time for them to concentrate on researching a new product or service.
As a business owner, there is nothing more satisfying than having several orders and email inquiries waiting for you when you get up in the morning!
Here are my 10 reasons to have a website :
Your website allows you to introduce yourself to your customers in an image rich and descriptive way;
Your competitors are probably already on the Web;
Your customers and potential customers are already searching the Web for the very services you offer. Even as you read this there will be someone on the Web looking for a business like yours;
Your website will promote your business 24 hours a day, 7 days a week. Even when you’re sleeping your website can be working for you;
Your customers can buy your products and pay for them while sitting at their computers. It is estimated that it costs 8 times more to sell a product from a shop than from the Internet. Selling online has to be one of the most cost efficient means of doing business;
Your website gives you a much bigger advert for less money. With over 30 million people having access to the internet, you can’t afford to miss out on the opportunity that this provides. Marketing on the Internet is much more cost effective than traditional marketing methods. Sales messages can be delivered to your prospective customers within moments letting them know of any new deals or other useful information.
You can change the information on your website keeping information fresh and current, unlike the costs of printing your catalogue/price list/product or marketing literature that becomes out of date and worthless;
Your website can keep a track of how many people visit, which is the proof of the pudding. With most adverts you will never know how many people read your offers;
After your customers find your product or service, your website will allow them to contact you easily and quickly you via your channel of choice (email, phone or fax). Websites can be a great way of getting feedback about your product/services;
Your website is an extremely useful tool for answering your customers Frequently Asked Questions (FAQs) and your web site can be like an extra person with the automated processes it can carry out.
For the first time you have at your disposal the whole world market for whatever product or service you happen to provide. Building the right website should drive the rest of your business, not be an afterthought.